Why Is the “Protein Boom” Reshaping the Nutrition World in 2025?

Why Is the “Protein Boom” Reshaping the Nutrition World in 2025?

Proteins are essential compounds that play numerous roles in the body. Found in all tissues, they are involved in virtually every bodily process. Proteins consist of chains of amino acids, which combine in various ways—each type serving a unique function.


According to the Mayo Clinic, protein should make up between 10% and 35% of daily calorie intake. This percentage varies depending on age, weight, and physical activity level. In response to this growing focus on protein, The New York Times recently launched a "Protein Calculator" to help users determine their recommended intake based on federal guidelines.

As high-protein diets continue to gain traction, food companies have responded with a surge of new products—protein shakes, snacks, pancake mixes, and more. At the same time, social media influencers on platforms like Instagram have shared protein-packed recipes that have garnered millions of views, further fueling engagement and spreading awareness of this nutritional shift.


Scientifically Proven Benefits for Metabolic Health

Dr. Michael Ormsbee, Director of the Institute of Sports Sciences and Medicine at Florida State University, emphasized that protein-rich diets offer clear, research-based advantages—especially for individuals aiming to improve body composition, build strength, and support metabolic health. He stated:

"Unlike diets that eliminate entire food groups or rely on unsustainable habits, protein helps preserve muscle mass during weight loss, increases satiety, and supports energy expenditure even at rest."

Dr. Ormsbee’s Recommendations:

  • Protein Powder: A practical solution for those with hectic schedules or higher protein needs. While helpful, it’s not essential—whole foods provide ample protein. Powders are simply a tool to help reach nutritional goals more easily.
  • Excess Protein: For healthy individuals, no studies suggest that consuming high amounts of protein harms the kidneys or liver. However, those with kidney conditions should consult a physician before adopting such a diet.
  • Growing Popularity of High-Protein Diets: These diets are on the rise thanks to their effectiveness—increasing fullness, improving body composition, and enhancing physical performance. They also offer flexibility, as they don’t require cutting out entire food categories.



Source: DW Arabic