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Through this feature, AI can provide product information, offer personalized recommendations based on customer needs, and deliver regular updates on pricing and inventory availability.
These tools are designed with flexibility in mind, allowing businesses to take over the conversation manually at any time while maintaining full transparency with customers. Customers are informed when they are interacting with AI.
Despite the significant potential of these tools, some AI-driven responses may still contain errors. Meta is continuously improving the service based on feedback from businesses. This initiative is part of Meta's strategy to develop WhatsApp as a comprehensive business platform, aimed at enhancing faster and more efficient communication between companies and customers.