Global fashion houses are renowned for their relentless pursuit of innovation and pushing boundaries in the world of style. Occasionally, some designers venture into uncharted territory, delivering unconventional creations that leave audiences either intrigued or questioning their practicality. This has been the case with Belarusian fashion brand ZNWR, which sparked widespread debate after unveiling a daring collection of clothing made entirely from transparent bubble wrap a bold and provocative statement in contemporary fashion.
The controversy began when a woman named Yana posted a humorous video from inside one of the brand's stores. In the clip, she showcased the garments with a playful commentary, highlighting their high price tags. Initially, many assumed the designs were a lighthearted gimmick, dubbing them "shockproof" outfits and jokingly pondering whether the bubbles could be popped like regular bubble wrap. However, it quickly became clear that these items were not just a whimsical concept. They are part of a genuine limited collection featuring 20 dresses and 20 jackets, which have already been made available for purchase.
In a statement on their Instagram account, ZNWR explained that the purpose of this collection is to encourage wearers to "break the mold" during special occasions, such as New Year's Eve, by offering an innovative alternative to traditional velvet or satin attire. The idea has drawn mixed reactions from the public, with related TikTok videos amassing millions of views.
The collection includes transparent dresses priced at $86 and stylish jackets starting at $116, attracting fans of bold, avant-garde fashion. Some critics have even nicknamed the brand the "Belarusian Balenciaga," referencing the Spanish fashion house famous for its eccentric designs. Reports indicate that ZNWR's collection targets individuals seeking to stand out and make a statement, focusing on creating a striking impression at special events.